We believe that advertising is a great driver for a lot of good things on the internet The wealth of free content for everyone to enjoy exists mostly because of advertising. However, the further we explore technical and novel possibilities of online advertising, the further we seem to wander from a balanced model, where consumers, advertisers and content creators all benefit.We have made it our mission to try and help bring back some balance to the ecosystem. We believe that putting the human touch back into advertising will be a great step towards a better ad experience so that people can enjoy advertising again.